When you're looking for a partner to help you navigate the complexities of selling a home, you've come to the right place. The 40+ years of experience, dedication and community involvement that The Billy Van Heusen Team brings to quite possibly one of the largest and most personal experiences of your life are unparalleled by anyone in this industry. By using our established name and positive reputation in our community along with our strong communication skills, you'll receive top level service that will ensure the successful and profitable sale of your home in a timely manor:
1. The Local Advantage - After moving to Denver in 1968 and playing 9 seasons with the Denver Broncos, Billy Van Heusen has seen the growth and transformation of this amazing city first hand. The Billy Van Heusen Team has access to and will take advantage of a broad spectrum of technologies and tools to support the sale of your home from the moment it's listed all the way to the closing table.
2. Internet Advertising - Since the lion's share of home buyers starts their search on the internet, top placement on search engines is essential. You'll gain access to placement on Google, Bing, and be syndicated to over 360 other websites as soon as your listing becomes active. This will maximize your exposure and bring a large number of potential buyers to view more information about your home.
3. Email Campaigns - It's important to understand the smartest way to "work the network." We can work together to identify the right demographics to target our marketing efforts towards in order to insure we get in touch with qualified buyers by email to drive excitement and interest.
4. Personal Touch - Of course, technology alone won't sell your home. Face-to-face, personal interaction provides an extra level of comfort and security therefore giving our Team an advantage to sell your home-and you won't have to worry about a thing. The details will be handled with the upmost care along with constant communication to ensure the marketing and sale of your home go smoothly.
To find out more about selling your home, click here
Setting the Listing Price
In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be in the form of a printed list from us), buyers will determine which houses they want to view. Consider the following pricing factors:
- If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR to "Bring me any offer. Frankly, I’d take less." But in that list of houses, yours simply looks too expensive to be considered.
- If you price too low, you'll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more.
NOTE: Never say "asking" price, which implies you don't expect to get it.
To determine the proper list price, contact me today and I'll provide you with the following professional services:
- Furnishing comparable sales.
- Analyzing market conditions.
- Helping to determine offering incentives.
- Estimating your net proceeds.
Using Comparable Sales
No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours.
Also we can furnish data on sale figures for those "comps", and analyze them for a suggested listing price. The decision about how much to ask, though, is always yours. The list of comparable sales we bring to you, along with data about other houses in your neighborhood presently on the market, is used for a "Comparative Market Analysis (CMA)." To help in estimating a possible sale price for your house, the analysis will also include data on nearby houses that failed to sell in the past few months, along with their list prices.
This CMA differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while the CMA is provided by us at no charge and will include properties currently listed for sale and those currently pending sale.
In the normal home sale, a CMA is probably enough to let you set a proper price. A formal written appraisal (which may cost a few hundred dollars) can be useful if you have a unique property, if there hasn't been much activity in your area recently, if co-owners disagree about price, and any other circumstance that makes it difficult to put a value on your home.